4 ways to create your business Brand Image
Creating a Brand Image is an important key so your business can survive in a competitive business environment. Competitors will easily and not hesitate to grab customers' attention if you create a weak Brand Image. The best way to build and maintain a Brand Image effectively is through a multidisciplinary approach that combines elements of various media instruments as objects in the digital or digital system with your marketing tips as the subject. These are the requirements that you have to fulfill if you want to develop your brand image.
Identify Your Customers Target
The first step is to identify your customers target. You can determine your target customers based on demography such as age, behavior, geographical location, and culture according to your product marketing needs. It is very important to determine your target customers specifically. You have to know the customer groups you are targeting to develop an effective marketing strategy. So you can provide needs and answer all customer problems immediately.
Determine the Final Business Goals
You have to know in which direction you are going to get your destination. Building or creating a Brand Image without knowing your business goals, both in the short and long term business goals, will cause ineffective marketing efforts and potentially result in a waste of resources.
Determine Your Persona Brand
After determining your target customers and the ultimate goal of your business, you can start building your personal brand. It will form the image of your brand. The personal brand that you create must be able to attract the attention of customers and articulate the difference between your products and those of competitors. Because your personal brand defines your brand image, it's important to keep it simple and relevant to your target customers and business goals
Develop Your Key Marketing Message
After you define your personal brand, document and inform the key marketing messages and adjust them to your target customers. The main messages marketing will be the most important things so that your prospective customers are interested in getting to know a business brand and buy your product. The message has to combine the unique or different aspects of your brand, added value that exceeds customer expectations, and your personal touch to the customer as a business owner or build a strong relationship with customers. After building the foundation for your brand image through the requirements above, you can improve your promotional activities to attract customers. These are things that needed to promote your business brand include:
1. Public Relation (PR)
The position of public relations can be regarded as a sub-division of your business marketing. PR will spread the main message of marketing and Press Release your business through media such as online blogs, print media, and other online media. By positioning your company as a leader and expert (expert) in the field in which your business is involved through a variety of news coverage, public relations services can enhance the brand image of your business.
2. Content Marketing
Content is the important thing that drives marketing activities with digital or online marketing activities. To improve your brand profile, you must create and upload videos, contribution articles and similar content related to your field or type of business. Your marketing content can be integrated with SEO (Search Engine Optimization) features that will make your content posted on the first page on the Search Engines page (e.g. Google, Yahoo, etc.)
3. Social Media
Social media is a fairly effective instrument used especially in this era to share information and marketing messages that are relevant to your field or type of business. Social media is also a means of interacting your business with customers and / or influencers. With attractive social media account activity and packaging, this will increase customer traffic and of course your Brand Image to your potential customers or regular customers.